A lifetime business. The first time I heard of this concept related to a business on the Internet, I was listening to the beautiful This week in start-ups podcast by Jason Calacanis. Every business is a lifetime business of course – as J. Fried CEO of 37signals reminded me on Twitter-, but in this case the guy interviewed by Mahalo founder meant a special kind of business activity, the one you love to do to sustain yourself and your family, providing a pretty good annual income, without a specific will to create a big company at all. Especially with no clear understanding of words like “exit strategy”, “value proposition” or “business plan”. One day, you simply settle to go through an idea you have had for a long time, something that you never thought of setting up and launching as a business. The Internet is the perfect place to test and possibly make money out of with these kind of opportunities, because as stated by Chris Anderson in his last book – Free -, while describing Joseph Bertrand theories, the Net is truly a “competitive market” :”the Internet is combining the democratized tools of production (computers) with the democratized tools of distribution (networks)“. Continue…