So, you have just decided to invest a significant amount of your time (and money) in designing and developing a brand new product potentially used by tenths of thousands of people through the Internet. Having read up a lot about how to make your product succeed, in this case you decide to apply it, step by step. Buying “the whole package” you are pretty confident that you will have a good chance to create something used by a lot of people.
Trusting your intuition, you choose an innovative technology that you love, to create your software. You set up an on-line community to support the use of your tool, you create an account under a social CRM platform to be really transparent to users, you create your website as a blog so you can talk directly to your customer base.
Everything is ready to go live and you remember that you forgot one of the most important things of all: marketing. So, you work really hard to set up a web marketing campaign in order to spread the word as much as you can. You monitor, measure and estimate; then again you integrate Google Analytics into your product and define marketing goals that you can check.
Finally everything is ready to go live. The product has been developed and tested, so you launch!